I was listening to a lecture made by Docstoc’s CEO Jason Lawrence Nazar about sales and finally understood why I can sell anything to anyone.
Here’s how you can do it too:
1) Gain interest
I always try to talk to people about the things they like and not what I like. Why? Because they don’t care about what I like…..it’s all about them.
2) Establish credibility
I sell my credibility through the things I’ve done [ things I post on Facebook ;) ] but also tell people who I am by my own actions.
3) Establish need
I ask people what they want or need and then say it back to them the way they said it to me. I might not understand what you need, but I will make you feel that I understand what YOU need.
Then you say:
“I can’t believe someone actually knows how I feel. What should I do? What do you recommend?”
4) Offer solution
I will then persuade you with a solution that offers you the value that you are actually looking for.
5) Close the deal
You told me what you need, I showed you what I can offer you, and will make it easy to get started right away.
Always be Closing!